
Instagram, a Free App released only months ago for the iPhone, has seemingly broken records by gaining hundreds of thousands (and now millions) of users within a very short amount of time. Why is this? And what does it do?
Instagram is a simple App that allows its users to snap a photo (or choose an existing one from their Albums), apply one of 11 different filters or none at all, and quickly share it across the major social networks including Facebook, Twitter, Flickr, Tumblr, Posterous, and Foursquare. The part that makes everyone coming back for more, however, is its own convenient built in social network which provides a real time feed of photos from all the friends and people you follow. You can Like and Comment on anyone’s photos and Follow your friends and others that interest you. If Flickr and Twitter had a love child, it’d be Instagram.
They’ve tapped into the internal desire of human creativity, ego, and the accompanying fervor to share. It’s the “Kilroy was here” expression only exponentially evolved. A quick launch of the app and you’re perusing fantastically interesting and amazing photos from peoples everyday lives and experiences while communicating your own for others witness. It’s not the photo taking ability, it’s not the filters (although these are some of the best I’ve seen), it’s the integrated community that makes it revolutionary and so damn addictive. Props to founders Kevin Systrom and Mike Krieger for figuring out the missing link in this niche that no one else could seem to pull off.
While there are features inherently missing, like a web presence for user profiles to name one, its very early in the development stages and it seems like they’re concentrating on building the community base, nailing down one thing at a time, before pushing out every feature request possible and then moving to the next phase.
With that said. Now the break down of the basic features and navigation of the Instagram app. After going through a very quick sign up process, your faced with a screen and 5 buttons at the bottom.
Feed: The feed is the real time chronological display of photos from the friends and people you Follow. You’ll see the newest photos pop up and each one displays the username, location, and length of time passed since the photo was posted at the top and a Like button and Commenting system below each photo. You can quickly scroll down through the Feed, Liking or Commenting on any you feel worthy.
Popular: This is a thumbnail view of the photos that are currently trending with a higher number of Likes or Comments. You can click on any of the photos to bring up that users feed, see the larger version of the photo, and scroll down to peruse that users other photo posts. This is a great way to find and follow people that take photos with an eye and style that you like. Click Back to the Popular page, refresh from the button in the top right and you’re presented with a mostly different set of currently trending photos.
Share: Click this and it opens up your Camera capabilities. You have the option to snap a photo right then or click a button to pull in a photo from your Photo Albums. If you have an iPhone 4 you have the option to choose the back or front facing camera and also to have the flash auto, on, or off. Once you’ve either taken a photo or pulled in an existing one, your presented with the screen to Move and Scale. Since Instagram outputs only square photos, you must crop your photo by moving it (one finger sliding) and scaling it (two finger outward pinch) within the provided bounding box.
The next screen allows you to choose from 11 different Filters or leave the photo natural and choose no filter at all. These filters were custom created by the Instagram team and provide some of the coolest looking effects from any I’ve seen from other Apps. The next screen allows you to Title the photograph, add a GPS enabled location, and choose to share it through a huge list of other social sites. Click Done and your photo is automatically posted to you Instagram feed for your Followers to view and saved to your Camera Roll.
News: This section alerts you of recent Comments, Likes, and new Followers and has Push Notification capabilities that pop up on your screen even when you’re not currently using the App.
Settings: The last button controls some basic options. You’ll have the ability to search for and invite friends by tapping into the friends you have on other networks like Facebook and Twitter as well as searching for someone by real name/username. Here you can also view your Account, which is basically your personal feed and shows your photos in chronological order with some stats of how many photos you’ve posted, how many followers you have, and how many people you’re following. You can drill down even further in most of these to see more detailed information. Other options include a section to edit your profile information, edit sharing settings (configure connections to other networks), set/change your profile picture, and choose to make your photos private or shareable.
Conclusion:Well that’s the skinny of it. Pretty simple and straight forward without any overwhelming, complicated, or cluttered features. Just the way I like it. It’s hard to guess just exactly where Instagram and this recent explosion of interest in mobile photography is headed. With the camera technology increasing with each iteration of new phone version and the flood of Apps which allow each of us to creatively alter our photos with the mere push of a button, I’m venturing to say this is just the beginning of something big if nothing else but for the sheer fact that its becoming so convenient now. The beauty and real value of Instagram is the built-in social networking aspect. This allows you to use any of your favorite photography Apps to create your picture and then fire up Instagram to easily share it with everyone.